About us

We started as a frame shop in NYC

Our origins

Our story began in 1986 with a store called Framed on Madison in New York City. We sold picture frames (no surprise there). For decades we’ve maintained a singular dedication to quality. In 2015, we couldn’t find anything on the web worthy of our most precious memories. So we launched Frameology. 

Our values

You only live once, so make the most of it. Have great experiences. Build meaningful connections with wonderful people. Take lots of photos along the way. We believe that keeping your memories close is an important part of "making the most of it".

Our mission is to be the #1 best choice for elevating your photos to keep your memories close. We pursue this goal through combination of quality, convenience, affordability, and sustainability. We care a lot about sustainability (learn more here).

Our service

Over our 30+ years in the frame game, we’ve found a number of perfect ways to display your photos. These are the products you’ll find on our site.

We source our frames come from a network of the best manufacturers, with whom we have close relationships developed over years. By cutting out middlemen, we can offer the same quality frames as the most exclusive luxury retailers at a much better price. We combine this with a fine art printing process called Digital C to create the best way to frame a photo online

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